This is a concept project intended to serve multiple purposes: 1) Create a simple mobile app to help customers of Santa Cruz Whale Watching find out more about the sea creatures they may see. 2) Once the app is in place it can be perfected and features can be added (location services can be tied in to report whale sightings, user pictures can be uploaded, add ability to access special offers for future trips.) 3) Make something that can be sold to other tour operators in the area. 4) LEARN about creating apps beyond just the UI in order to deepen my understanding of the process, what's possible, what are the constraints, etc. 5) Most importantly, take all that I learn and apply it to making better experiences!